Pawsitively Posh™ Pet Flower Bed Blossoms With Jessica Simpson’s Daisy

Exton, PA (PRWEB) May 25, 2005

Making its debut on the MTV reality show Newlyweds, professional pet trainers presented the Pawsitively Posh pet Flower Bed to Jessica Simpson for Daisy to comfortably learn her basic training reps on. Since its TV appearance, Pawsitively Posh, the company that designs and manufactures the highly recognizable Flower Bed, has been bombarded with orders for the bed, with demand showing no signs of slowing down.

Joyce Reavey, owner and head designer of the highly upscale pet accessories brand, noticed a dramatic surge in sales for the Flower Bed in March. But it wasn’t until a casual conversation with one of her retailers that she learned about the product’s debut on the Newlywed show. “I had no idea what impact something like this could have on a business,” said Reavey. “An entirely new generation was added to my customer base literally overnight.”

Along with Ms. Simpson, numerous celebrities now own Pawsitively Posh originals. Pet lovers Adam Sandler, Alyssa Milano, Cameron Diaz, Halle Berry, Jessica Alba, Hilary Duff, and Adam Brody each received a Pink & Posh faux fur collar and Puppy Nursery Set at the recent 2005 Nickelodeon Kids Choice Awards.

Celebrity pets are quickly becoming an industry in their own right. Stars like Jessica Simpson, Britney Spears, and Paris Hilton are spotted everywhere with their little dogs – with the dogs dressed better than many children. And specialty pet manufacturers and boutiques are taking notice. According to the American Pet Products Manufacturing Association, an estimated $ 35.9 billion will be spent in 2005 on everything from pet food, beds, clothing and toys, with growth projected at 5 percent over the next five years.

These growing figures note a change in attitude among pet owners, with many considering it quite practical to indulge their furry loved ones with the finer things in life, a sentiment shared by Pawsitively Posh creator Joyce Reavey.

“My products provide a way for owners to lavish unique styling, comfort, and luxury on their pet, the way you would a member of your family. Celebrity or not, everyone wants to feel special – I’m glad my products help.”

Headquartered in Exton, Pennsylvania, Joyce Reavey Designs, LLC develops and markets the high quality pet accessories brand of Pawsitively Posh. For more information call 610-518-1296 or visit http://www.pawsitivelyposh.com.

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